MARA Holdings, Inc. operates as a digital asset technology company in the United States and Europe. It also provides technology solutions to optimize data center operations, such as liquid immersion cooling and firmware for bitcoin miners. The company was formerly known as Marathon Digital Holdings, Inc. and changed its name to MARA Holdings, Inc. in August 2024. MARA Holdings, Inc. was incorporated in 2010 and is based in Hallandale Beach, Florida.