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ETFs · 07 / 11
ETF schoolLevel 2Intermediate8 minUpdated

Thematic and factor ETFs

Both depart from the broad market based on a particular rule. A theme picks companies according to a story, a factor according to a measurable characteristic. The difference is decisive, even though the outcome looks the same: diversification narrows.

Sector or theme?

An industry or sector ETF tracks one part of the economy: technology, healthcare, energy, financials. The boundaries are clear and well established.

A thematic ETF, on the other hand, is built around a phenomenon: artificial intelligence, clean energy, infrastructure, defense, water. A theme can cross industry lines, and the index definition is looser: two “AI ETFs” can hold very different companies.

Technology · Healthcare · Defense · Energy · Artificial intelligence · Infrastructure · Clean energy

Why diversification narrows

A broad market ETF can hold a thousand companies. A thematic ETF can hold thirty, and often the few largest make up a significant part of the fund. This means that the fate of individual companies shows up much more strongly in your portfolio.

At the same time, the companies are typically from the same industry, so they react to the same news in the same direction. That's why the diversification benefit is smaller than the number of companies would suggest.

Concentration risk
Fewer companies and similar businesses, so volatility is typically higher.
Higher costs
The ongoing charges of thematic ETFs are often clearly higher than those of broad market ETFs.
Hype risk
When a theme is in the headlines, the expectations may already be in the prices, and the return can still turn out weak.

When is a thematic ETF justified?

A thematic ETF works best as a considered addition, when you have a well-founded view and a time horizon for it to play out. It's a poor choice if the only reason is that the theme feels interesting right now.

  • Check the contents: which companies, how many, and how large the weights are.
  • Compare the costs with a broad market ETF: are you paying more for the benefit you get?
  • The share is your own decision: thematic ETFs usually complement a portfolio rather than form its core.
  • Check for overlap: your core portfolio may already own the same large companies.

Rules-based weighting

An ordinary index ETF weights companies by market cap: the largest company gets the largest weight. A factor ETF, also called smart beta, replaces this rule with another one.

It sits between passive and active: the selection isn't a portfolio manager's judgment, but it isn't just the market weight either. The rule is public and repeatable.

Six factors explain returns and risks

Multifactor is not a seventh factor

This often gets mixed up. A multifactor ETF is not a factor of its own but a combination of the ones above. It's an answer to the problem that a single factor can lag the broad market for years.

Historically, factors have had a weak correlation with each other: they work at different times. So combining them doesn't increase the expected return; it smooths out the risk of being in the wrong factor at the wrong time.

Value
Weights companies that are cheaply priced based on their key ratios.
Quality
Favors stable profitability, low debt and steady earnings growth.
Momentum
Weights companies whose share price has performed strongly recently.
Low volatility
Favors stocks that swing less, aiming for a smoother ride.
Size
Weights smaller companies instead of large ones.
Multifactor
Combines several factors in one fund to diversify factor risk.

What an investor needs to understand

The idea of factors is based on long historical observations. What matters is that factors work unevenly: a single factor can lag the broad market for years before the difference turns around.

In practice, this requires patience and consistency. Switching factors after every weak period easily leads to being in the wrong factor at the wrong time.

Promise
A systematic, transparent rule that emphasizes a particular company characteristic.
Not a promise
No guarantee of a better return than the broad market, in either the short or the long term.

This content is for information purposes only and should not be construed as investment advice or a recommendation. Investing always involves the risk of losing capital. The value of financial instruments and investments can go up or down, and past performance is no guarantee of future returns. The calculators and comparisons are illustrative.

Quiz
Test yourself: sector and thematic ETFs
Three questions. Pick an answer to see the explanation right away.
Kysymys 1 / 3
Why is the diversification benefit of a thematic ETF often small?
Kysymys 2 / 3
What is a good role for a thematic ETF in a portfolio?
Kysymys 3 / 3
What should you check before buying a thematic ETF?
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