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Frequently askedReferenceQuick answers

Frequently asked questions

Short answers to the most common beginner questions. Each one also leads to a deeper chapter.

How much money do I need to get started?

Hardly anything: you can start with €25–50 a month. The amount isn't what matters; regularity is. Take care of your emergency fund and expensive debts first. Getting started →

What should I invest in first?

For most people, the most natural choice is one broad global index ETF + automatic monthly saving. Investment products compared →

Equity savings account or book-entry account?

An equity savings account (osakesäästötili) suits an active stock picker (tax-free trading, listed shares only). A book-entry account suits an ETF investor. Equity savings account and taxes →

How much crypto should I have in my portfolio?

The share of crypto-assets in a portfolio is always the investor's own decision. The right share depends on your situation, goals and risk tolerance, and with high-risk investments you have to be prepared to lose all of the capital you invest. Crypto →

What should I do when the market falls?

Stick to your plan: keep up your monthly investing, check your emergency fund, and don't sell in a panic at the bottom. Bear markets and crashes →

Is it worth trying to time the market?

No. Regular monthly investing removes the need to time the market. Monthly investing →

Do I need a separate pension product?

For most people, no. Ordinary long-term investing takes care of retirement saving flexibly. Retirement and goal-based saving →

Do it myself or let a professional handle it?

Both work. A robo-advisor or wealth management takes the burden of decisions off you; if you do it yourself, a broad index ETF is the cheapest option. Wealth management and robo-advisors →

What is TER and why does the cost matter so much?

TER is a fund's annual ongoing cost. It is the only sure thing you can control: 0.2% vs. 1.5% means tens of thousands of euros over the decades. The return is uncertain, but the cost is always charged. Funds →

ETF or fund: what's the difference?

Both are diversified baskets. An ETF trades on an exchange in real time and is usually cheaper; a traditional fund is priced once a day. For most people, an index ETF is the lowest-cost core. Funds →

Accumulating or distributing units?

An accumulating unit (kasvuosuus) reinvests dividends automatically and defers tax, which makes it the most tax-efficient for a long-term investor. A distributing unit (tuotto-osuus) pays dividends into your account but triggers tax every year. Equity savings account and taxes →

How are investment returns taxed in Finland?

A capital gain is capital income: 30%, and 34% on gains above €30,000. Tax is only due when you sell at a profit. If you hold for a long time, the deemed acquisition cost (20%/40%) can reduce the tax. Equity savings account and taxes →

How much risk should I take?

Above all, it depends on your time horizon: the further away you'll need the money, the more stocks it can withstand. Money for the short term is kept at low risk. Don't take more risk than your nerves can handle without selling. Risk, return and diversification →

Why shouldn't I put everything into one stock?

One company's bankruptcy can wipe out the whole investment, and the market pays no compensation for this avoidable risk. Broad diversification removes it almost for free. Risk, return and diversification →

Should I invest with borrowed money?

For a beginner, no. Leverage multiplies both gains and losses and can force you to sell at the bottom. Pay off expensive debts first: that's a risk-free “return”. The best leverage is time and compounding. Leverage →

Property or stocks?

They're different tools. A property brings leverage and a tangible real asset, but it is illiquid, takes work and is sensitive to interest rates; a stock portfolio is liquid, diversified and effortless. Compare net returns, not gross. Investing in residential property →

What are alternative investments?

A group of very different asset classes outside stocks and bonds: real estate, private equity, private credit, commodities, crypto. A smooth return curve can be an illusion. Demand a liquidity premium. Alternative investments →

How do I recognize an investment scam?

A single red flag is enough: a guaranteed return, urgency, pressure or unusual payment methods. Slow down, verify through a channel you choose yourself, and never give out your login credentials. Investment scams →

How often should I check my portfolio?

Rarely. Staring at it every day increases the risk of panic selling without improving your return. Check it once or twice a year and rebalance if needed. The best portfolio is a boring one. Investor psychology →

Can I save for a child?

Yes, and time makes it especially effective. Choose an account in the child's name or your own, a broad index ETF and automatic monthly saving. Keep the gift tax limits in mind, and remember that assets in the child's name belong to the child, who decides on them once they turn 18. Investing for a child →

Why isn't cash enough over the long term?

Inflation eats into the purchasing power of cash every year. In nominal terms the amount stays the same, but it buys less. Your return has to beat inflation for your wealth to grow in real terms. Compounding →

What does responsible investing mean?

Assessing companies also by environmental, social and governance factors (ESG). It's a values choice and a form of risk management, not a guarantee of outperformance. And watch out for greenwashing: “green” in the name guarantees nothing. Responsible investing →

This content is for information purposes only and should not be construed as investment advice or a recommendation. Investing always involves a risk of losing capital. The value of financial instruments and investments can rise or fall, and past performance is not a guarantee of future returns.